The best marketing campaigns are those are we remember an hour later or a day later. The best situation is to create a campaign that makes us want to share it with others or a saying that we never forget. For those old enough, we will always identify with the saying "Where's the beef". The same goal is true for promotional products. Think about sending your best customers a nice flashlight with the tag line "Shining Through The Competition" or "Follow The Light". It's short and clever that will get your customer's attention and hopefully get them thinking that you are a smart business and a leader in your field. The power of imprinted products is that this imprinted flashlight will get used on a regular basis and remind your customer that you are a innovative business to deal with. If your campaign is focused on targeting your very best customers you may want to consider a top of the line maglite flashlight. These flashlights are considered to be the Cadillac of flashlights and therefore convey to your customers that you value their business. Also, keep in mind that if you give someone a useful item such as a maglite flashlight it will get used for a long time and your name will be seen over and over again.