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Wednesday, February 08, 2017

The Three Be's of Successful Networking

Be aware. Be aware of the clients or customers you already have -- the people that are interested in your brand. From there, strategize how you want your business to grow. This way, you will have the audience you are trying to reach, and be able to figure out how you are going to promote to them.

Be seen. In order to make connections in any setting, you have to be there! Obvious, but true. Many people don't take the time to look up networking events that are targeted to the audience they are trying to reach. It is a fool-proof way of getting yourself seen by your possible customers, and letting them get to know more about you and your brand. You can look up networking events online, or simply ask a friend or colleague!

Be memorable. When you finally get that contact, you want to make sure that he or she remembers you when they get back to their office the next day. This is where promotional products come in handy. Yes, you could give them a boring business card and be like every other person they've met all day. Or, you can give them a packet of gum with your contact info on it -- and really make an impression! Of course, you'll need to make sure that the product makes sense with your brand. Once you do so, it is guaranteed that the customer will appreciate the effort you put into your presentation. 

*Follow these three be's of Networking Week, and you'll see your business grow in no time! Don't forget to always follow up with everyone you make a connection with!*

Thursday, November 24, 2016

Happy Thanksgiving!

It's that time again! Is the turkey ready to go? Are the pies baked and set to be devoured by all the empty stomachs coming to dinner tonight?

Thanksgiving is one of the best days out of the year because you're finally able to sit back and appreciate everyone and everything you have in your life. In our fast-paced society, we rarely have time to take a second to breathe and be thankful for what we have.

When you gather around the table this thanksgiving, don't forget to verbally thank those around you that have supported you in any way throughout your life. You may think you don't have to say it out loud, but trust us -- you'll be glad you did.

Happy Thanksgiving!

Monday, November 07, 2016

2016 Presidential Election: Show your support!

The debates have ended, the candidates have campaigned all they can, and now its time for the voters to make a decision. This election has caused a lot of controversy, and has driven many voters away from filling out their ballot on Election Day (tomorrow, November 8th!).
Despite everything that is going on in the Presidential Election, we all need to set aside our differences and acknowledge the importance of every vote in this election. 
In addition to casting your vote, why not go a step further and promote the candidate you are in favor of? Water bottles, pens, and mouse pads are just a few promotional products that are a great way to celebrate your party - especially if your candidate wins!

Friday, November 04, 2016

Cubs Claim World Series Title -- FINALLY!

After one hundred and eight years, The Cubs finally did it!

No matter what team you root for, you have to admit that the final game of the world series was one for the books. After waiting for decades to claim their title, The Cubs had to endure a little more torment before the celebration began.

You can bet that Cub fans everywhere are proudly wearing their team apparel and rubbing it in the faces of everyone that rooted against the beloved team. As they should! After one hundred and eight years, they certainly deserve it.

Go out and get your Cubs apparel to show your good sportsmanship! They have it all, team t-shirts, hats, glovesblankets -- you name it!

Thursday, November 03, 2016

Autumn is here!

Apples, pumpkin spice, cinnamon -- there's so much to love about the fall. Yes, you run the risk of being labeled "basic" in today's society, but it's hard to ignore the beauty that comes with this wonderful season.

This season, don't forget these three essentials:

1. Warm Sweaters or Fleeces
It may seem obvious, but you need to make sure you keep yourself warm, especially when the temperatures start to really drop!

Make sure to have your warm beverages on you at all times!

For all the football games, and other big outdoor events -- make sure you're prepared!

Sunday, May 15, 2016

Everything Sprouts In Spring!

Gardening fan? Well, we are! And we're here to offer some tips on this 2016 gardening season.

The weather is just right, and the flowers are all going to be in full bloom soon. But are you ready for the season to go into full swing? If not, follow these tips to get you and your garden ready:

1) Get gardening gloves that really work and keep your hands safe! Especially when working with sharp plants like rose stems or cactuses.

2.) Get a Gardening Tool Bag Kit, and make sure to have all your tools organized and ready to go!

3.) Get the right seeds to fulfill what you want in your yard!

4.) Get a visor or sun umbrella to protect yourself while gardening. You can also put on some sunscreen if you think it is necessary.

5.) Wear protective goggles or glasses if working with dangerous plants. This is not necessary, but it is also important to add to the list, just in case!

Follow these tips and your gardening experience will be top notch!

Saturday, May 14, 2016

A Very "Buzzy" Spring!

The flowers are blooming and the grass is finally green again -- the views are absolutely beautiful.

The only downside? The insects love the newly improved landscapes too -- and you have to be careful!

Here are top five Spring Essentials for this "Buzzing" weather:

1.) Insect Repellent

2.) Sun Protection Spray/Lotion

3.) Sunglasses

4.) First Aid Kit

5.) Antibacterial Spray/Lotion

Take care of yourself, and those little buzzing beasts will stay away from you!

Friday, May 13, 2016

A Great Day To Fly A Kite: It's NEVER too late to have FUN!

At the risk of sounding cheesy...

Let's go fly a kite!!

The spring weather is gorgeous, and it's about time that you take advantage of it! No matter what age you are, you are never too old to fly a kite, pass a ball back and forth, play frisbee, or simply run around and just enjoy yourself!

It is never too late to be a kid again.

Do yourself a favor -- go outside, and have FUN!!!

Thursday, May 12, 2016

Green, We See Green Again!

The sun is peaking out, and the flowers are blooming...ITS SPRING!

Finally, we are able to shed the coats, sweaters, scarves, and all unnecessary layers! It's finally time to break out the shorts, t-shirts, baseball hats, and other outdoor gear!

According to, the top five spring fashion trends of 2016 are:

1.) A Pastel Raincoat

2.) A Non-Buttoned Up, Button-Down Shirt 

3.) A Contrast-Wash Boyfriend Jean Jacket

4.) Pristine White Sneakers

5.) A Neutral Top-Handle Bag

Be creative with your outfits this spring! Mix colors! Mix patterns! Maybe even customize your clothes with your own logo? The options are endless!

Tuesday, March 22, 2016

How to Create Brand Awareness with Promotional Products

Companies are constantly wondering how and if promotional products work in regards to consumer behavior. Of course, it is very important for a business to understand this concept before investing any money into this relatively new idea of promoting a brand. Thankfully, Promotional Products Association International (PPAI) conducted a study to figure out exactly how effective promotional products can be in the mind of a consumer.

PPAI's Main Takeaways:

  • Promotional products have a high reach and potential for top-of-mind recall and are an excellent medium to increase and sustain brand awareness.
  • Unaided brand recall is a brand strength indicator as it depends on strength and organization of memories and their accessibility. It is affected by:
    • Interference of other product information
    • Time since last exposure
    • The number and type of external retrieval cues
  • Promotional products can be used to minimize time gaps in exposure occasions and provide external cues to help brand recall. They should be provided on a regular basis, have a clear connection to the brand, and should be relevant to the consumer. 

Our Main Takeaways:

  • Promotional products are one of the best ways to make your consumers remember your brand.
  • Promotional products may work, but you need to keep up with your consumers so that they don't forget about you, or get distracted by other companies' products.
  • Don't give up. Keep giving out promotional products, and make sure that they relate to your company/brand, and that the product is something the consumer will actually use! For example,  with summer right around the corner; hats, sunglasses, beach towels, beach chairs, etc!