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Tuesday, February 26, 2013

Fun Facts About Promotional Products

As we've said many times over on this blog, promotional products are one of the most effective ways for businesses to advertise. Promotional products help increase customer loyalty, peak customer interest and help to continuously advertise for years and years.

Take a look at some of these fast facts about the impact of promotional products on businesses and their customers courtesy of promotionalproductswork.org:


  • Nearly 6 in 10 customers received promotional products from a business establishment or at trade shows, conferences and conventions.
  • When polled 55 percent of customers were aware of the advertisers intention to promote a products or business cause with promotional products.
  • Sixteen percent of businesses use promotional products to say thank you to customers while 10 percent use promotional products to help drive sales as purchase incentives.
  • Promotional products seem to make a most favorable impression with customers who are already aware of your brand. In fact, 88 percent of people surveyed said they were already familiar with the advertiser before receiving promotional products. 
  • Promotional products, gifts and incentives help increase customer loyalty. More than half, 55 percent of consumers had done business with the advertiser before receiving promotional products. 
  • Promotional products help increase business by 11 percent.
The return on investment for promotional products is worth the small investment is takes. Increase brand awareness and customer loyalty with 4AllPromos today. 

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