Monday, August 06, 2012
Why businesses should use White Papers
Most paper is white but did you know white papers can actually made a big difference in your business? White Papers in the business world refer to documents which help guide or teach or education customers and fellow business associates about a certain topic.
The big draw of white papers is their impact on SEO and SEM results. White papers took off during the 1990's as a sales and marketing tool. Companies often compile data and research to produce white papers on niche topics valuable to their custom base and their industry.
In recent years social media has helped draw even more attention to white papers. Millions more customers and professionals have access to these useful tools and in turn they share them with associates and their own customers to help draw out a dialog.
4AllPromos pays attention to white papers. Although we don't have any on our website we use our blog as a means to help communicate the latest trends and research finding within the promotional products industry. If you aren't creating your own white papers we encourage you to find reliable ones from a reputable organization. We often pay attention to release from the Promotional Products Association International and the Advertising Specialty Institute. Both of these organizations spend a lot of time and money researching trends and products within the promotional products industry. They produce numbers and facts that are very helpful to our customers.
It's important to show your customers, clients and competitors that you know what you are talking about. Find, research or write white papers for your business and show them what you're made of.